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F.A.C. Marketing hires Junior Graphic Designer
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F.A.C. Marketing is proud to announce the addition of a Junior Graphic Designer to their staff. Megan Wynn was hired for the position in November and has already begun working on multiple projects with the full-service advertising agency including direct mail design and company marketing materials. Wynn is a recent graduate of the University of Northern Iowa where she received her degree in Graphic Design. Since graduating in May, she worked on multiple freelance projects before joining the F.A.C. Marketing staff. The growing staff at F.A.C. Marketing is a testament to the dedication of their new parent company, Woodward Communications, Inc., to keep the business growing. The addition of Junior Graphic Designer will allow the agency to continue fulfilling the needs of current clients while continuing to grow and offer more services to funeral homes across the nation.
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Woodward Communications, Inc. Acquires F.A.C. Marketing
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Woodward Communications has purchased F.A.C. Marketing. Mindy Kraus, a ten-year veteran of F.A.C. Marketing, has been promoted to Business Manager and Creative Director. This is a great opportunity for F.A.C. Marketing and our clients as we will be able to offer even more resources. Our clients will find the same friendly staff is available to assist them with all their marketing needs and all contact information remains the same. Woodward Communications is comprised of mass and niche media products as well as niche marketing and communication services operating in Iowa, Illinois and Wisconsin with headquarters in Dubuque, Iowa.
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Authorized OGR Supplier
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F.A.C. Marketing has been named an authorized OGR supplier. We are proud to be a part of this prestigious group. If you are a member of OGR, please feel free to inquire about special member benefits.
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F.A.C. Marketing Reports a Record Year in Direct Mail
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This year saw 1,400,000 preneed mailers pass through the hands of F.A.C. employees, a record number for the marketing agency. Since moving all direct mail duties in-house in 2002, F.A.C. Marketing has seen their numbers rise considerably each year. “We have become experts in USPS regulations,” said Roger Sheagren, President of F.A.C. Marketing. “We have a selection of preneed mailers that have been proven to pull well and we are always willing to create custom pieces. We can help design a piece, secure a mailing list, verify addresses, sort the mail list for the cheapest postage, provide the necessary paperwork and permits, print and address the mailers. We even take them to the post office and store inventory for future drops.” A good direct mail program helps every preneed campaign. If you are interested in starting a campaign of your own, contact F.A.C. Marketing today.
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F.A.C. Marketing Introduces New Cremation Advertising
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In response to the rising interest in cremation, F.A.C. Marketing has developed new cremation ads for TV, radio, newspaper and direct mail. These new ads also remind families you offer more than just basic cremations. This is an important fact for those who have chosen cremation but would still like to hold a service of some sort. According to the 2005 Wirthlin Report, this represents 89% of those who have chosen cremation.
With F.A.C. Marketing’s cremation ads you will create an educated consumer interested in learning more about all the options open to them. In turn, this allows you to better serve the family by providing services they find meaningful and valuable. This level of service is certain to earn you recommendations.
Interested in learning more about F.A.C. Marketing's newest cremation advertising? Call Faith at 800-800-5809.
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"Honoring Family Memories" wins "Award of Distinction" from the 2004 Communicator Awards!
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F.A.C. Marketing's latest television campaign has been selected as winner of the Award of Distinction from the 2004 Communicator Awards. This honor indicates that the campaign "exceeds industry expectations" and is among the best entries in the annual competition. We're proud to have two, back-to-back award winning media programs ("Celebrate the Lives" received honors from the Silver Microphone Awards) and we look forward to continually improving our offerings as the industry changes. If you would like more information on the "Honoring Family Memories" campaign, click to our television page.
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F.A.C. Marketing recognized by Telly Awards
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F.A.C. Marketing's Honoring Family Memories campaign was singled out by the 2004 Telly Awards as a finalist for the commercial entitled "The Swing". For more information on how you can use the Honoring Family Memories campaign to promote your service, call us today!
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F.A.C.
Marketing
517 North Third
P.O. Box 782
Burlington, IA 52601
Call
Toll-Free at 1-800-800-5809
Affordable Marketing...
now even more so!
We're often asked,
"What does F.A.C. stand for?"
The short answer is Funeral Advisory Council. But the more involved
answer becomes philosophical. F.A.C. Marketing stands for the individual
funeral home. That's why "Custom marketing strategies for the individual
funeral home" defines our service. Those who have used our services
understand the best...that F.A.C. Marketing stands for them.
For more information
about our services, e-mail us at info@FACmarketing.com or
complete the online form for more information.
Contact your
F.A.C. Marketing Team:
Roger
J. Sheagren
Roger served as President of F.A.C. Marketing from 1990 to 2008,
developing the business from offering a single service to a full-service
agency serving clients nationwide. He continues to work with the agency and
provide marketing consultation to clients. Roger received his MBA from St.
Ambrose University in 1992 and has been a licensed funeral director since
1985 when he completed his training at Southern Illinois University.
Mindy
Kraus
After serving as F.A.C. Marketing's Head Designer for ten years, Mindy
now serves as the agency's Business Manager and Creative Director. She
continues to design and coordinate the printed materials for the agency
while keeping the office running smoothly. Her design experience includes
newspaper ads, brochures and direct mail pieces. Mindy received her degree
in 1986 from Iowa State University and has been working in marketing for the
past 20 years.
Nicole Osbourne
Hired fresh out of college, Nicole received her degree in Journalism
and Advertising from Western Illinois University in May of 2002. Nicole
was originally hired to cover a multitude of tasks including helping
with direct mail, answering the phone, and keeping track of projects.
These days Nicole’s workday is spent writing copy and working on
web sites.
Kim
Edwards
As Manager of F.A.C. Marketing’s Bulk Mail department,
Kim is in charge of helping funeral homes with their direct mail order
forms, keeping drops on schedule and managing mail lists for all of our
direct mail clients. Kim joined the F.A.C. staff with many years of experience
in managing and customer service.
Dawn Hazell
Dawn joined F.A.C. Marketing in October 2005 as Office Manager. With years of
experience in office management, Dawn is in charge of keeping track of current
projects, future prospects and keeping everyone on task. Dawn also manages
the ad requests we receive through our marketing director program.
Tina Rios
In March of 2004 we welcomed Tina Rios as a Direct Mail Assistant. Tina is
a long time area resident, working for 13 years in printing services with Southeastern
Community College. Tina takes care of the physical aspect of the direct mail
including addressing, tabbing, and bringing the mail to the post office.
Mark
Edwards
Mark is the "voice" of F.A.C. Marketing. Most of the copy you hear on
radio spots is read by Mark Edwards. In addition to voicing radio commercials,
Mark also produces message on-hold products, Memorial Videos and Musical
Branding themes for F.A.C. Marketing's clients. Recently, Mark has
been hard at work producing new television commercials.
Tim
Larson
Tim has many years of design and layout experience. His work with logo
design and brochure layout and graphics puts him in the middle of most
of F.A.C. Marketing's work. Tim continued on his chosen career path
after receiving his degree in Graphic Design from Iowa State University
in 1983.
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