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Honoring Family Memories

Award of Distinction Winner, 2004 Communicator Awards
2004 Telly Awards Finalist - "The Swing"

Electronic media involves the senses and stimulates your client's interest in what you have to say and offer. F.A.C. Marketing's TV and Radio services allow you to reach into living rooms and broadcast to families on-the-move.

Honoring Family Memories… Television Campaign

F.A.C. Marketing’s award-winning Honoring Family Memories campaign uses a conversational tone, original music and unique camera angles to provide your funeral home with a one-of-a-kind image. By focusing on family memories that we can all relate to, Honoring Family Memories resonates in the hearts of consumers while branding your funeral home as the choice for personalized service. 

Each commercial spot in the campaign is a reflective narrative, focusing on a particular family memory. From baking with grandma to fishing with dad, Honoring Family Memories covers a multitude of common family memories.

If you are looking to let consumers know you are dedicated to serving their family individually, uniquely and personally, Honoring Family Memories is the campaign for you.  Click here to view some of our Honoring Family Memories spots.

Whether you need just TV or are looking for a full TV, radio and newspaper campaign, you can find our affordable pricing on our pricing page.

Celebrate the Lives… Television Campaign

F.A.C. Marketing’s “Celebrate the Lives” campaign uses nostalgic images with original music and lyrics to brand your funeral home as the choice for personal service. This is a wonderful position to have as more and more families are looking for personalized services. With the F.A.C. Marketing “Celebrate the Lives” campaign you can convey the value of your service to families in your area.

The Celebrate the Lives Campaign includes:

  • Musical Branding Package – Thirty and sixty second production elements with eight produced spots on the topic of your choice over the course of a year. Our musical branding package also includes a full-sing jingle.
     
  • Three Television Commercials – All three of these spots focus on your funeral home as the choice for families interested in memorializing those they love with a personal touch.
     
  • Eight Newspaper Ads – Released through the year, these newspaper ads continue the marketing strategy with images of personalization and funeral home care. Of course, F.A.C. Marketing will tag and size these ads for you at no additional cost.
     
  • One Message On-hold CD – Community members will hear your message on the radio, on the television and on the phone! Your on-hold CD will be complete with welcoming “thank you for holding” messages.

A complete, affordable advertising package is waiting for you. This marketing campaign covers a variety of media and includes products that would, when priced separately, add up to more than $10,000. Visit our pricing page to see what a great deal the Celebrate the Lives Campaign truly is. Click here to see some of the spots from this campaign.

Individual Commercials

F.A.C. Marketing has an affordable television commercial message for most funeral home issues, including preneed, personal service and local/family ownership. We will produce and tag the commercial spot for your home and supply your local television station with a master copy of the commercial in their preferred media format. You will also receive a copy for your own records. Pricing is available on our Pricing Page.

TVspot TVspot
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Memorial Videos

Offer a service that no other home in your area can touch! When you create a treasure like the Memorial Video, families will remember you and be forever grateful. This service, with no contracts, no commitments and no investments is one of the easiest and most cost-effective ways you can serve your clients. All you do is collect the photos (up to 60), poems and verse and send them to F.A.C. Marketing along with the easy-to-follow form ...we'll do the rest. We'll even send you a press release and newspaper ad to promote your new service. The starter package contains the literature for the service, as well as a demonstration video to show families. To start offering this exciting service, please take a look at our Pricing Page.

Radio

Silver MicrophoneListen to radio samples
F.A.C. Marketing will write and produce any radio commercial to your specifications. We have a selection of voice talent and music beds for you to choose from. Our radio spots will be sent to your local radio station in the format of their choice, including 1/2" tape, compact disk and MP3 electronic files. In addition, you will receive a CD or cassette tape of the spots for your own use. To hear a demonstration of our commercials, request an MP3 sample by calling or emailing our office. Or, listen by phone by calling and asking for the demonstration. If you've been thinking about radio advertising and are interested in our annual package or individual prices, please go to our Pricing Page.

F.A.C. Marketing was a proud National Finalist for the 2001 Silver Microphone Award.

Musical Branding
One of the best ways to help potential clients remember you is to add music to your message. With F.A.C. Marketing's Musical Branding Package, you can have music with your message. This package includes the following:

  • One 30 or 60 second full-sing commercial
  • Six 30 or 60 second "Sing-In" with custom-written message
  • One 10 second "Stinger" to introduce you for a program sponsorship

As with all of our products, the six commercials that are part of the package are custom-written for your home. The audio spots are sent to your local radio station in their preferred format and you will receive a CD for your own use. Contact us if you would like to hear samples of the Musical Branding Package. Pricing for the Musical Branding Package is available on our Pricing Page.

Message On-hold Systems

Don't lose the opportunity to promote your services just because you have to put a caller on hold! With F.A.C. Marketing's custom produced on-hold messaging systems, you can promote any subject. Recordings are available on cassette tape or compact disc. If you do not already have an on-hold phone system, contact us for information on how to obtain one. Pricing for this highly-affordable marketing option is available on our Pricing Page.

 

TV & Radio

 

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